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May 6, 2026, 12:59 PM
Efficiency, data culture and people at the center of operational transformation.
Marga Juan, Director of Processes and Brand Standards at SER Barceló of Barceló Hotel Group, analyzes the hotel operations digitalization project they are carrying out in collaboration with EISI HOTEL. A conversation that makes it clear that transformation is not only about technology: it is about people, culture and long-term vision.
Barceló Hotel Group, one of the leading Spanish hotel chains with a global presence, has made a firm commitment to digitalizing its “Back of the House”: those internal operations that, although invisible to guests, sustain the experience and excellence of service.
“Our projects are focused on the efficiency of internal processes and on improving the customer experience,” explains Marga Juan.
This digitalization responds to three major strategic pillars:
- A modern, real-time technology platform that makes it possible to consolidate and analyze useful data.
- A data governance model to standardize criteria and ensure quality.
- And most importantly: fostering a culture of data self-service among teams, empowering them in decision-making.
Marga Juan, Director of Processes and Brand Standards at SER Barceló of Barceló Hotel Group, together with Xavier López, Co-Founder & CEO of EISI SOFT.
One of the key projects in this process has been the implementation of EISI HOTEL, a tool that, according to Marga Juan, “has managed to simplify the hotel’s daily operations, helping teams make decisions quickly”.
The most relevant data from Barceló’s project are the elimination of “unnecessary calls” and manual records, which translates into savings of between 34 hours per day per hotel. An important figure gathered during the pilot carried out.
“We have gained between 34 hours per day just from unnecessary calls and records that did not add value. But what has impacted us the most is the natural adoption by the teams: they have understood that this tool truly supports them.” – Marga Juan, Director of Processes and Brand Standards at SER Barceló of Barceló Hotel Group
This recovered time is what allows brand standards to be met rigorously. To achieve this, the chain has integrated EISI HOTEL not as external software, but as a central piece of its machinery. The platform acts as the connective tissue that breaks down silos between departments, allowing maintenance, housekeeping and reception to operate cross-functionally and in real time. A tangible change for the teams and for the chain.
“Working in alignment with other departments has helped us grow. Beyond the tool, we needed a strategic partner that adapted to our reality, understood our needs and accompanied us with training and active listening.”
This approach has allowed Barceló to deploy homogeneous processes in different destinations and ensure that brand standards are recognizable in all hotels, regardless of their location.
Housekeeping team using EISI HOTEL at Barceló Hotel Group.
Barceló’s thesis is clear: digital transformation is not a software deployment, but an exercise in operational empathy. As Marga Juan rightly points out, success does not lie in the power of the algorithm, but in the connection with the team: “You can plan the largest rollout in the world, but if you do not connect with the teams, it will not work. The key is to find useful tools that simplify their day-to-day work and help them work better.”
In this regard, EISI HOTEL has managed to position itself as a solution that does not impose, but accompanies: its adoption has been organic, intuitive and aligned with the real needs of those who use it.
Beyond the internal results, the message for the sector is a clear call to action. Digitalization is no longer a luxury for large groups; it has become a structural necessity: “This is no longer innovation; it is a basic need. Operational shortcomings are universal, regardless of hotel size. Today, digitalizing is an act of respect for your teams’ time.”
The case of Barceló Hotel Group redefines the metric of digital success. It is not only about hours saved or reducing the volume of incidents; the true indicator is the adoption rate: how teams make the technology their own until it becomes an invisible habit.
For EISI HOTEL, collaborating in this process reaffirms a conviction in the sector: excellence is not built from the outside in, but from the heart of operations. The future of the hospitality sector is written with technology, but it is consolidated with vision, purpose and, above all, with the involvement of those who drive the hotel every day.
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